What ecommerce specialists manage
- Store set-up, themes, apps and conversion improvements.
- Marketplace accounts such as Amazon, eBay, Etsy and others.
- Product listings, images and keyword optimisation.
- Marketplace and shopping ads.
- Inventory, pricing and promotions.
- Customer reviews and seller-account health.
Selling into new countries
- EU VAT: the One Stop Shop (OSS) and Import One Stop Shop (IOSS) simplify VAT on many sales to EU consumers.
- EU product safety: the General Product Safety Regulation has applied since 13 December 2024 and requires an EU-based responsible person for many products sold online.
- US sales tax: states can require remote sellers to collect sales tax once they pass economic thresholds.
- Logistics: plan duties, returns and fulfilment. See logistics and fulfilment.
For tax questions, talk to a tax adviser.
Questions to ask
- Which platforms and countries do you manage today?
- Will we keep ownership of all accounts, ad accounts and data?
- How do you report on sales, ad spend and profit?
- How do you handle account-health issues and policy changes?
What affects the cost
Number of products, platforms and countries, ad spend, content creation and whether operations are included. Agencies charge monthly fees, a percentage of sales or ad spend, or a mix.
Last updated: 16 October 2026
