What makes a good brief
- Context: who you are, where you operate and what has happened so far.
- The problem or goal: what you need to change and why.
- Deliverables: what you expect to receive, and when.
- Constraints: budget range, deadlines, languages, time zones and tools.
- What you want back: experience, approach, timeline and a clear price.
How to compare the quotes
Put the replies side by side. Check what’s included, how the price is structured, who does the work, and what credentials and insurance they hold. Our guide to fixed fees, hourly rates and retainers helps you compare different pricing models.
Last updated: 16 October 2026
